Wayne has over 30 years’ experience in the accounting industry spearheading the Australian expansion for Xero, MYOB and Reckon. Wayne is passionate about helping accounting firms to grow, embrace change and drive profitability. Based in Australia, and having worked in the USA, UK and China, Wayne has a unique global understanding of accounting firms and the latest trends in the accounting industry. Wayne is a programmer and code cutter by trade and has launched the MYOB bookkeeper programme. In which he redeveloped all the partner programs including the developer and Certified Consultant (CC) program. He has also started partner programs from his own business Tailored Solutions. More recently he has been working overseas, using cloud-based tools to run multiple consulting ventures. He remains the founder of bespoke marketing firm PracticeEQ, consulted with Karbon until early this year, and has held senior sales management and business development roles with Xero, MYOB and Reckon.