Steven is a chartered accountant, author of the international bestselling book The Profits Principles and award-winning entrepreneur.
He’s worked as a chartered accountant, business coach and consultant helping hundreds of business owners around the world to build an extraordinary business doing what they love. He’s also started, built and sold two businesses himself.
Hearing as a child about an idyllic sunny country within France where successful business people are required to have £1,000,000 to live there started Steven’s fascination with business. He wanted to know what these business people did to generate such wealth and set his sights on living in Monaco when he grew up.
After A-Levels Steven started his accountancy training in a local three partner firm where he gained his Association of Accounting Technicians (AAT) and chartered accountant (ACA) qualifications. In 2006, he became a Senior Manager at the firm running audits on multimillion-pound businesses through to advising start-ups. It was at this time that Steven started his first and second businesses as hobbies; one as an online marketing affiliate and the other as a bookkeeper to help his day job clients.
The bookkeeping business took off but missing family BBQs and football with friends sadly became the norm as Steven found himself working in this business just as much as he did in his day job.
Steven made all the mistakes possible; pricing too low, working too many hours, doing too much himself and accepting anyone as clients. But by learning from others and utilising his accountancy knowledge he corrected these mistakes and grew his business.
After a while, he realised he could empathise with his business owner clients having gone through the same experience.
In 2012 Steven went full time in his own accountancy business advising business owners how to grow, improve and exit their business. In 2013, the firm won Best New Business in the Best Business Awards and was a finalist in the prestigious AVN Accounting Firm of the Year Award. Steven also won Entrepreneur of the Year, 3rd place.
Realising that his passion was helping business owners fulfil their dreams, Steven sold his business in 2015 to focus on business coaching and consultancy.
It was his own business journey that inspired Steven to write his book.
International bestselling author
Steven’s book The Profits Principles was published in 2016 and became a number one bestseller in the UK and number 2 bestseller in the US. The Kindle copy of the book reached number 226 of all Kindle books available on Amazon UK.
In 2018 Steven also contributed to another international bestselling book called Better Business, Better Life, Better World: The Movement.
Steven is consistently included in the top 40 in the #AccountingTop100, which is a list of the most influential accounting professionals on social media throughout the world.
Steven’s mission is to revolutionise the accountancy industry to better help existing and future entrepreneurs to solve meaningful problems and build impact-making profitable businesses.
When Steven was four years old, he sat on the stairs of his family home peering into the living room through the banisters to learn from the policemen sat with his mum that his dad had died in a vehicle accident. He was devastated and suffered, emotionally and mentally, for 26 years until he finally had awareness and help to come to terms with it.
This experience stirred something within him and gave Steven a drive and determination to help end suffering for other people.
To Steven that is ending poverty by helping create a world where everyone has their basic needs met; clean air, pure water, nutritious food, comfortable clothing and safe shelter.
Steven believes, by ending this type of suffering, people will be empowered to live their passion and contribute to humanity and the planet because their focus and energy has changed from surviving to thriving.
He agrees with Sir Richard Branson that small business owners are going to solve the world’s problems, including poverty, but to do so they need support. The best placed supporter is their accountant and unfortunately, accountants aren’t currently advising business owners to the best of their ability, if at all.
Clarity gives the tools and information advisers need to help business owners, without having to think about it, and Clarity gives business owners an understanding of where they are now, where they want to be and how to get there.
By working together, Clarity will empower business owners and advisers to ensure the small business world reaches its full potential, and the world is a better place for everyone.