Why a Token?
ICOs are very popular right now.
So far in 2018, there have been 774 ICOs generating $18.7 billion. In 2017 there were 371 ICOs and 43 in 2016.
But don’t jump on the ICO bandwagon just yet, as starting an ICO with only a great idea isn’t going to cut it.
As things have progressed, token purchasers have become more savvy and more educated than before. They make sure they only purchase tokens in ICOs that have a real business model, are run by grown ups, and have a genuine reason for the tokens in the first place.
We have three reasons for using a token, which you can read below, but first if you’re not familiar with the Clarity project here’s a two sentence synopsis:
The Clarity project is an ICO empowering small business owners to take control of their data, business decisions and ultimately, their future.
All from blockchain data management, AI financial insights and access to finance and investment from our lending and investing partners. These partners also benefit from accessing a market they never have due to the reduced cost of due diligence.
We believe we have an authentic cause for having a token, in addition to our legitimate business model and esteemed, experienced leadership team.
Here are our three reasons for having a token:
Big Vision
Our market is huge. There are currently 168 million small businesses around the world.
95% of all global businesses are SMEs, so it seems we can argue with confidence that small businesses power the global economy.
But here’s the thing, only 4 out of 10 businesses survive five years, with many owners not fulfilling their potential and goals.
We’re committed to change that and give business owners the wealth, insights and plan to contribute towards their end game goal; freedom of choice.
Our vision is a future where every business owner globally has the Clarity platform on their device, helping them manage and get access to cash, make informed businesses decisions to grow their business and achieve their dream following their strategic plan.
A future where every business is fulfilling its potential. Where every business owner, their family, team and customers, have a great life. And ultimately, where every business is contributing to make the world a better place.
Having such a huge global community could cause challenges. For example, we will be dealing with and managing many of the world’s currencies, in addition to calculating the price in each country. But, our platform will have a single method of payment, with a global price; the CLRTY token. As a result, we will free up resource to focus on our vision: helping small business owners create a better business, a better life and a better world.
Control
In addition to the Clarity platform giving small business owners control over their future, we too want control over ours.
It will take a long time to fulfil our vision and along the way we will make decisions to support that vision, even when in the short term it isn’t beneficial to do so. This is because we are committed to making our vision a reality.
If we had opted for the usual business investment path, we would be stuck to a two to five year plan that ignores all long term visions and focuses on making the biggest return for our investors in that timeframe, rather than focusing on making the biggest impact for small business owners all over the world.
Wider Crypto Use
Currently, the use of ICOs and crypto currencies are only known to a small amount of the global population. And in addition, for those who aren’t active in the community, the world of crypto is not an easy concept to understand.
At the moment, there aren’t many places where you can spend crypto. You can’t use it to pay your rent, your gas bill or your lunch.
But by 168 million small business owners using our token they will become educated in, and familiar with the crypto community, helping to increase the number of users.
Whilst they are using our token, we will encourage them to use crypto in their business as a means of receiving and sending payment, so that they too can benefit but also help contribute to the growing adoption and use of tokens and crypto currencies in everyday life.
